The Science of Email Testing
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Tim Muenchen
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Unique open rate was the right metric to measure in this case because the From field is something users see prior to opening an email. Generally, you use open rate to measure the success of From and subject lines. Content is better judged by clickthrough rate.
Test No. 2: Day of the Week
Many email marketers are curious about the best day to send, but there's no silver bullet. Every list is different, and the only way to discover the best time to send is by testing.
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