More Than Skin Deep

Back in the fall of 2005, Larry Gaynor enlisted the Gallup Organization to work with his company. The founder and president of B-to-B salon supplies cataloger The Nailco Group (TNG) had read about the firm’s extensive business consultancy, most notably The Gallup Path, a method that connects employee performance with a company’s bottom line. With annual sales of $85 million and a talent pool of 315 (at TNG, you’re not an “employee,” you’re “talent”), TNG is considerably smaller than most of the companies Gallup works with. Gaynor, however, believed that Gallup’s guidance on employee and customer engagement would benefit his team and, ultimately, the company’s customers.