With the Internet fast becoming the vehicle of choice for catalog shoppers to place orders,…
Carolyn Heinze
An exit strategy isn’t just for those thinking about retirement. What happens if the business…
As the number of channels through which catalogers promote their products increases, so, too, does…
No one can deny that 2007 was an eventful year, testing the business savvy and agility of some of…
Back in the fall of 2005, Larry Gaynor enlisted the Gallup Organization to work with his company.…
“I don’t think the catalog business has really changed that much over the years,” contends The…
With the Internet transforming even the smallest catalogers into worldwide marketing companies,…
With the postal rate increase in effect and the marketplace demonstrating fierce competition,…
An impromptu trip from Denmark to England started it all. It was the summer of 1973, and while…
At the turn of this century, cataloging — and all retailing for that matter — was revolutionized…
When it comes to processing returns, it’s all a matter of approach. Certainly, nobody wants a lot…
Despite rapid online gains, future still bright for print catalogs. Considering it’s now been at…
How the right photographer factors into the catalog production equation. In the catalog business, a…
By Carolyn Heinze In recent years, managers and brokers have been playing a larger role in…
By Carolyn Heinze How to maintain consistency in creative endeavors throughout your sales channels…
