The More Things Change …

“I don’t think the catalog business has really changed that much over the years,” contends The Nailco Group Founder and President Larry Gaynor. “The processes involved in producing a catalog haven’t really changed much.”

But he has little doubt that the business climate definitely has changed, with the Internet altering how B-to-B customers make purchases, and how catalogers communicate with their suppliers. So how does his company approach the old-fashioned world of cataloging in modern times?