Larry Gaynor

“I don’t think the catalog business has really changed that much over the years,” contends The Nailco Group Founder and President Larry Gaynor. “The processes involved in producing a catalog haven’t really changed much.” But he has little doubt that the business climate definitely has changed, with the Internet altering how B-to-B customers make purchases, and how catalogers communicate with their suppliers. So how does his company approach the old-fashioned world of cataloging in modern times? “The cataloger really has to figure out, early on, its core competency,” Gaynor declares. Define your niche, model your database frugally. “It’s easy to hook up with a list broker,

Top executives from catalogers Acorn Media, Lillian Vernon, Plow & Hearth, The Nailco Group and Headsets.com, were named to the 2007 Catalog Success Editorial Advisory Board, effective this issue. Board members are consulted on a regular basis to help bring forth improvements to the content of the magazine. Incoming board members are Miguel Penella, president of video and gifts cataloger Acorn Media; Mike Muoio, president/CEO of general merchandise cataloger Lillian Vernon; Jean Giesmann, vice president creative services at home and garden products cataloger Plow & Hearth, a unit of 1-800-FLOWERS.COM; Larry Gaynor, president of B-to-B beauty salon supplies cataloger The Nailco Group; and Mike