Editor's Note: The Future is Now

While this is very cool for us here at ROI — and hopefully you'll find it useful and entertaining as well — another goal of this expieriement is to inspire you to think about using AR in your business. Need more inspiration? Check out Ikea's 2014 catalog app, which launched on Aug. 25. It leverages AR functionality to enable users to see what different pieces of furniture in the company's paper-based catalog would look like in their homes. All users have to do is scan pages of the catalog, place the printed catalog wherever they'd like the sofa/table/bookshelf to go and then view a 3-D model of the piece in that particular room on their phone or tablet. Pretty cool, huh?