The Convergence Question
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By Bill Spaide
Need a seamless interface from e-commerce through order management to physical fulfillment? Here's how to get it.
Online retail sales continue their year-over-year surge. Web consumers' expectations for the range of services and ease of online shopping also are increasing. As a result, Web and fulfillment technology solutions available to direct commerce marketers have undergone several changes during the last few years.
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