The Benefits of Selling Luxury Online
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Uwe Bald
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Online stores also can attract new customers. Individuals who live far from the large cities where flagship stores operate now have access to the same goods as in-store shoppers. Also, younger consumers gravitate more toward e-commerce, so luxury brands may reach a new demographic by developing an online presence.
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Uwe Bald
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Uwe Bald is vice president of international business development for Hermes, an expert provider of internationalization services to Europe, Russia, China and Brazil.
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