The Benefits of Selling Luxury Online
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Uwe Bald
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One high-end European online retailer even offers customers the option to select whether the package bow should be tied on the box's left or right side. From product presentation to dispatch, everything must be conducted eloquently so that the brand's high standards are experienced throughout the online purchasing process. Luxury brands that don't provide the same level of care in their online shop as they do in their flagship stores won't be successful.
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Uwe Bald
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Uwe Bald is vice president of international business development for Hermes, an expert provider of internationalization services to Europe, Russia, China and Brazil.
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