The Benefits of Selling Luxury Online
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Uwe Bald
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Consumers today don't want to choose between shopping online and offline, and high-end brands are learning they can raise their brand profile by being accessible through all channels. While designers still market toward an elite target group, their image doesn't change — they just convey that image to a wider audience over the web.
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Uwe Bald
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Uwe Bald is vice president of international business development for Hermes, an expert provider of internationalization services to Europe, Russia, China and Brazil.
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