Technology Focus Part 3 Improve Your Site's Searchability

Advanced search technologies differ from traditional, structured search approaches that rely on simple keywords and description indexes. Today's better Web sites allow for searches that automatically categorize results sets by navigable counts of relevant subsets of data. For example, a customer's search for "denim" may result in a page that returns 10 hats, 22 pairs of pants, five handbags, three pairs of shoes and four shirts that all meet the criteria.