Techniques to Drive Local Revenue With UGC

By Taylor Knight

Content and search engine optimization (SEO) are two marketing strategies that belong together. Brands can take this combination to the next level by incorporating user-generated content (UGC) with local search marketing. Consider that roughly 3 billion Google search queries every month contain local terms.

Join Total Retail and Bazaarvoice this coming Wednesday (July 20) for the free interactive webinar “Drive Local Revenue With Consumer-Generated Content” to learn new techniques to ensure your brand is being found online.

“Consumer-generated content provides a powerful source of fresh, dynamic and relevant SEO value that search engines love,” says Trey Simonton, global accounts director at Bazaarvoice, and a speaker on next week's webinar. “This powerful content can be harnessed for many use cases, including but not limited to the product and store experience, providing opportunities to impact SEO across several channels.”

Warren Raisch, chief customer officer at Rio SEO, and Vice President of Boston Retail Partners Todd Werden will also join Simonton to discuss techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.

0 Comments

View Comments

Taylor Knight Author's page Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.