Survey: Consumers Define Importance of Key Web Site Features
Fifty-six percent of consumers say it’s important to them that online retail sites save the contents of their shopping carts when they leave e-commerce sites, according to a survey released by the Decision Direct Research division of list firm Millard Group. That’s up from 48 percent in last year’s survey. Additionally, 24 percent of shoppers want to receive an e-mail reminder that they still have items in their shopping carts, up 2 percent from 2005. Other insights revealed by the survey:
* 53 percent of shoppers find multi-angle product views important, up from 48 percent last year;
* 42 percent of respondents said they were satisfied with on-site search options, down from 45 percent; and
* 38 percent were satisfied with their ability to quickly find products they were looking from, down from 40 percent.
For more from Decision Direct Research’s Online Co-op Survey, visit http://ir.infousa.com/phoenix.zhtml?c=96263&p=irol-newsArticle&ID=889673&highlight=