Surprising Insights on How Online Influencers Drive Retail Sales

For retailers, driving sales proves to be an ongoing battle — one they face day in and day out — regardless of what's going on in the surrounding marketplace, be it an onslaught of record-breaking snowstorms or a full-on economic downturn. Moreover, with the competitive landscape heating up and consumers becoming more discerning than ever before on issues ranging from quality to price to convenience, retailers now face an ever-growing hurdle when they look to generate sales.