Surprising Insights on How Online Influencers Drive Retail Sales
Key Learnings From Retail-Based Influencer Campaigns
Our recent retail-based work has dramatically demonstrated the power of influencer marketing. Here are three key ways we've seen online influencers impact the consumer purchasing journey and create sales lift:
Driving brick-and-mortar sales: Retailers often look for ways to break through the clutter during key shopping events such as Black Friday, identifying ways they can reach consumers amidst the sea of options they now enjoy. For one retailer, we created a unique online coupon that was distributed solely through our mom influencers around the start of the holiday shopping season. These moms bought clothing in-store and shared storytelling and photos around the experience — as well as the coupon — with their communities. Not only did the program exceed sales expectations, but it generated significant online engagement and showcased how influencers can impact the path to purchase.