Surprising Insights on How Online Influencers Drive Retail Sales
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Changing Consumer Behavior Through Advocacy
The key to mobilizing influencers to drive retail sales centers on advocacy — and it goes well beyond the standard social media activity of "likes" and "follows." To help move the purchasing needle, retailers need to identify brand advocates — i.e., influencers who are passionate about you, who fit your target demographic and who eagerly seek out two-way engagement. Moreover, on all of our programs we work to identify a moment in time that offers up a sense of urgency or a framework for influencer storytelling. In this way, influencers can provide authentic, first-person recommendations that shape consumer behavior and profoundly impact retailers' bottom lines.
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Stacy Debroff
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Founder and CEO of Influence Central.
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