Customer Retention: Staples Launches Omnichannel Printing Program to Better Serve B-to-B Customers

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Joe Keenan
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Print-to-Store serves Staples Advantage's increasingly diversified and mobile customer base, while at the same time providing these additional benefits:
- Increased employee productivity: With less time spent worrying about printing needs and filling out expense reports, employees are freed up to focus on their primary jobs, helping them to be more productive.
- Reliability and quality control: Going through multiple iterations of printing a document can be costly and time consuming. With Print-to-Store, all documents can be previewed before submitting, ensuring they print exactly as they've been configured.
- Controlling spend and usage: With Print-to-Store, companies gain control and insight into retail copy and print spend. Furthermore, an approval process can be set up to ensure employees only print work-related documents, eliminating the risk of misuse.
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- Companies:
- Staples
- People:
- Steve Bussberg

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