Case Study

The upgraded searchability of product images stored in DAM helps customers navigate the Web site more efficiently, Opiekun says. Each image is coded with keywords. If distributors type in “eyewear,” for instance, they get a filtered results page with protective eyewear products to browse. Then they can download any image onto their desktops. “There’s nothing worse than having the image on the site and the distributor can’t find it,” Opiekun says.