Bill Sheeran

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Problem: B-to-B safety products manufacturer Sperian Protection sought a more efficient way for its sales reps and customers to receive product images from the company. Solution: The company implemented a digital asset management (DAM) software system. Results: A sharp decrease in employee man hours spent on product image management. Product images and literature are instantly available to everyone in the company and its distributors. Eighty percent of all product photography is now done in-house. To simplify the processes involved in downloading product images, Sperian Protection uses a digital asset management system (DAM). As a result, the $1.1 billion multichannel B-to-B marketer of personal

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