Special Report: The Three Ps - Five Production Professionals Share Their Views of Today’s and Tomorrow Best Technologies
If you want to put your finger on the pulse of the technologies that are driving the catalog industry, it’s best to go directly to the source.
Catalog Success asked five catalog production professionals to share their thoughts on some of the latest and greatest tools that have transformed the way catalogs are created, produced and printed. In addition, we asked for their predictions on what will be the hottest tools of tomorrow.
Catalog Success: What has been the most interesting or provocative technology embraced by the catalog industry in the past few years?
Francis J. Crowley, executive vice president, Spencer Press, a catalog printer: When there was first talk about digital workflow and computer-to-plate [CTP], we listened to our customers who told us they were interested in digital workflow. And when the customer is the stimulus to change, you move to adopt the technologies a lot faster. Today, 90 percent of our customers’ print jobs are produced digitally.
If I had to choose one technology that has improved our efficiency and service, that would be large-format platesetters that we use to run plates for our Heidelberg M-3000 presses.
Scott Borhauer, central imaging manager, Brown Printing: The most provocative technology in the past couple of years has been the transformation from film to CTP. Both printer and cataloger receive multiple benefits from an all-digital workflow. Printers have reaped several rewards in this transformation, including better registration and faster makereadies.
Linda Manes Goodwin, executive director, Manes Goodwin Associates, print production consultant: Content management! Catalogers need to think about prepurposing content, rather than repurposing it. We should be managing and manipulating it in a way that enables variable-data [printing] and giving customers exactly what they want—in the medium they want, whether that’s online, in the form of an e-mail or something that’s printed. That’s the dreamy way to think about digital asset management.