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“How you prepare content for the Web is very different than for a catalog,” she explains, “and up to this point, there isn’t one single asset management solution that handles all three channels seamlessly. Pindar appears to recognize this—another reason why we like to have them as partners—and are going down that road. I expect the new version may handle Web-type content better, allowing us to use it fully in our production and creative content workflow.”
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Gretchen Peck
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