Special Report: The Three Ps - Beyond the Status Quo

The Eddie Bauer conglomeration consists of eddiebauer.com, eddiebauerhome.com, eddiebaueroutlet.com, a network of almost 600 retail stores (based in the United States, Canada, Germany and Japan) and a highly successful catalog division.

During the course of the company’s more than 80-year history, it has celebrated some significant catalog milestones, including publishing its first mail-order catalog in 1945. By 1987, with the Eddie Bauer name well known by the home-shopping public and millions of retail-site fans, the company broadened its catalog offerings to include All Week Long, featuring classically styled fashions for special occasions and professionals. This title’s name later was changed to AKA Eddie Bauer. In 1991 Eddie Bauer Home was added to its stable of titles. Germany began receiving Eddie Bauer catalogs in 1993, followed by Japan in 1994.