Special Report: The Three Ps - Beyond the Status Quo

Today, Eddie Bauer’s 44 home and apparel catalog titles (representing a total annual print run of more than 123 million pages circulated for home and apparel product lines) are produced at R.R. Donnelley & Son’s Warsaw, IN, plant. Covers are produced on offset presses, while the guts of the books are printed on gravure machines that are better suited for the extra-long runs.