Significant Number of Consumers Conducting Their Own Web Product Research

A recent survey by BIGresearch shows that more and more consumers are doing their own product/shopping research online prior to making purchases. The survey revealed that 89.4 percent of consumers regularly or occasionally research products online prior to buying them in a store. Among the findings by individual product category are the following:

41.1 percent said they’re most likely to research electronic items;

19.8 percent appliances;

19.7 percent medicines/vitamins; and

16.1 percent home improvement items.

For more information, go to www.bigresearch.com .