Retailers Still Trying to Solve the Omnichannel Challenge

To help it better capture data on its customers and reward them for their purchases, Container Store launched POP! (Perfectly Organized Perks), a customer loyalty program in July. We learned that customers wanted more communication from us, Jessica Coogan said. The retailer has done that with content such as blog posts, how-to videos, product previews, etc. While less than two months old, POP! is working. Loyalty members are making more online visits and have a higher average order value than nonloyalty members.