The term is thrown about at random, but what does it really mean for a retail organization to be "omnichannel," both from the perspective of consumers as well as the retailer itself? In a session yesterday at the eTail East conference in Philadelphia, a panel of retailers — Jessica Coogan, online marketing director, The Container Store; Brian Witherow, director of customer loyalty, Lovesac; Cricket Whitton, director of marketing and e-commerce, Design Within Reach; and Sara Onken, digital marketing consultant, Steelcase — attempted to answer that question.
Sara Onken
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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