The term is thrown about at random, but what does it really mean for a retail organization to be "omnichannel," both from the perspective of consumers as well as the retailer itself? In a session yesterday at the eTail East conference in Philadelphia, a panel of retailers — Jessica Coogan, online marketing director, The Container Store; Brian Witherow, director of customer loyalty, Lovesac; Cricket Whitton, director of marketing and e-commerce, Design Within Reach; and Sara Onken, digital marketing consultant, Steelcase — attempted to answer that question.
Brian Witherow
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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