Retailers to Find Mobile Lump of Coal in Their Holiday Stockings
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Adding the ability to recommend items enhances the clienteling aspects of transforming the customer experience. This approach changes shoppers’ perceptions of sales associates into one of a resource rather than a burden. Armed with a mobile recommendation engine, sales associates can approach shoppers with a helpful "let's take a look at products other shoppers choose" approach as opposed to the standard, and awkward, "can I help you find anything?" The result is happier shoppers, more empowered sales associates and increased average order value.
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Michael Montrose
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