Retailers to Find Mobile Lump of Coal in Their Holiday Stockings
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Retailers that didn't make mobile point of sale (mPOS) part of their retail technology upgrades this year may be leaving billions of dollars on the table this holiday season. A recent whitepaper from Brickstream, a retail behavior intelligence and analytics solutions provider, reviewed the impact that checkout line wait times have on customers’ perceptions of service. According to Brickstream, "… one-third of customers reported that they abandoned a checkout line when they were forced to wait more than five minutes; customers typically become frustrated by waiting in line, if forced to wait longer than two-and-a-half minutes."
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Michael Montrose
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