Retailers to Find Mobile Lump of Coal in Their Holiday Stockings
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More advanced mPOS devices deliver capabilities well beyond saving potential lost revenues. Leading retailers that deploy advanced mPOS solutions transform the customer experience with clienteling features like endless aisle and recommendation-enhanced shopping. Analysts rank transforming the customer experience as the primary foundational pillar for retailers. In a September 2014 report, Forrester Research analysts Peter Sheldon and Lily Varon point out that, "in the age of the customer, brands seek a unified experience between the six stages of the customer life cycle (discover, explore, buy, use, ask and engage)."
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Michael Montrose
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