Retailers to Find Mobile Lump of Coal in Their Holiday Stockings
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A June 2014 report from Forrester Research reveals, "Perry Ellis experienced a 14 percent lift in average order volume once it implemented ‘endless aisle’ capabilities in-store." This 14 percent increase in average order volume could translate into billions of dollars of increased revenue for major retailers this holiday season. And for smaller retailers, a 14 percent shift can translate into a significant improvement for their business because the profit margin of all incremental sales is drastically higher as the majority of operational costs are fixed.
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Michael Montrose
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