American and US Airways need to stay on their passengers’ radars. They shouldn't leave loyalty members guessing, ever. They must provide timely, relevant information about frequent flyer program changes via communication channels preferred by individual flyers, including email, online, direct mail, mobile.
What Retailers Can Learn About Customer Retention From the Latest Airline Mega Merger
American and US Airways need to stay on their passengers’ radars. They shouldn't leave loyalty members guessing, ever. They must provide timely, relevant information about frequent flyer program changes via communication channels preferred by individual flyers, including email, online, direct mail, mobile.