Some examples of how the points could be used include the following:
- airport parking;
- baggage delivery from the airport to the traveler's final destination;
- food and drinks in the airport or on the flight;
- access to airline VIP lounges; and
- transportation from the airport.
In addition to expanding reward offerings, it's critical for the airlines to preserve or enhance membership status. They should assign a team to bolster consumer confidence in their access to frequent flyer offerings. Synchronized messaging across the organization should serve to regularly assure passengers that their status in a new program will be maintained — and potentially enhanced if they were members of both programs and had been splitting their activity.
What Retailers Can Learn About Customer Retention From the Latest Airline Mega Merger
Some examples of how the points could be used include the following:
In addition to expanding reward offerings, it's critical for the airlines to preserve or enhance membership status. They should assign a team to bolster consumer confidence in their access to frequent flyer offerings. Synchronized messaging across the organization should serve to regularly assure passengers that their status in a new program will be maintained — and potentially enhanced if they were members of both programs and had been splitting their activity.