In what would be a positive first step, American and US Airways should make frequent flyer miles go further. They should transform American's AAdvantage and US Airway's Dividend Miles to include additional forms of reward currency that expand redemption options for members.
The airlines already have the needed insights in the data collected through their loyalty programs to identify which services or products are most relevant to their best customers. By expanding the rewards selection, they could capitalize on these insights to enrich the customer experience while not putting added pressure on their route structure.
What Retailers Can Learn About Customer Retention From the Latest Airline Mega Merger
In what would be a positive first step, American and US Airways should make frequent flyer miles go further. They should transform American's AAdvantage and US Airway's Dividend Miles to include additional forms of reward currency that expand redemption options for members.
The airlines already have the needed insights in the data collected through their loyalty programs to identify which services or products are most relevant to their best customers. By expanding the rewards selection, they could capitalize on these insights to enrich the customer experience while not putting added pressure on their route structure.