7 Tips for Using Pinterest in Your Marketing Efforts

3. However, do promote seasonal and top-selling products. Drive users to seasonal products or popular items by creating boards around specific holidays or seasonal products. If your products aren't seasonal, promote them around a specific theme like color, material or designer. Pinterest is great at creating inspiration for future purchases, so the easier it is for someone to become inspired on your boards, the more likely they are to purchase. However, make sure images have a good description and that they lead to a landing page on your site.