7 Tips for Using Pinterest in Your Marketing Efforts
4. Promote with contests, not discounts. Contests are great for raising pin count and gathering new followers. Gilt Groupe ran a "Pin to Win" contest for a $2,500 shopping spree to women who repinned images from their wedding dress board. The retailer saw a tremendous amount of engagement around this promotion.
5. Use Pinterest's new analytics. These tools enable you to track how many consumers have pinned content from your site, how many consumers have seen your pins, how many have been driven to your site from Pinterest, and even your most repinned and clicked pins. Analyzing this data can give you useful intelligence about what content will be relevant to your audience and how to market to them moving forward.
6. Use follower data. Your followers give you access to great insights about what they're interested in and what content resonates with them. Look at what else they're pinning and who else they're following to get a clear picture of your audience profile.
7. There's no time like the present. According to a recent survey, 45.9 percent of retailers don't have a presence on Pinterest. If you have one, congratulations; if you don't, it's probably time to join the majority of your competition.
Al Lalani is the founder and head of client success of Social Annex, a social commerce platform provider. Al can be reached at alalani@socialannex.com.
