5 Tips for a Better and More Profitable Year

2. Differentiate social from email. Humanize your brand with your social media channels. Remember, social media offers an outlet for a unique kind of conversation with your followers — one that happens in real time. Respond and interact with your followers to build loyalty.

3. Get on board with omnichannel. Omnichannel is extremely valuable for retailers. By understanding your customers’ channel engagement across online, catalog, brick-and-mortar and mobile, retailers can mitigate channel and brand-level attrition risk. The task of uniting this information can seem daunting, but there are a slew of new vendors solving this problem cost effectively.