The first weeks and months of a new year is the most popular time for individuals and companies alike to look back on the past year and see what might need some changes. For many retailers, it's an ideal time to refocus on driving new customer growth and bolstering customer lifetime value across all digital channels. It's also a good time to leave bad habits behind and adopt newer, smarter strategies.
Angel Morales
Every year at this time, savvy retailers finalize their game plans to get the most out of this season of buying. In 2011, Shop.org's eHoliday survey revealed that nearly 85 percent of retailers sent an email to their customers promoting Black Friday deals. The so-called "spray and pray" strategy of sending generic emails to everyone on your list is certainly the traditional approach to trying to capture the most sales. Will it work? Yes. Can you do better? Absolutely!
