5 Tips for a Better and More Profitable Year
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5. Love your email subscriber. We know it's cheap and easy, but retailers have the opportunity to stop pummeling their subscribers with nonrelevant email. While your CPM may mean you can afford to continue "batch and blast" email marketing, the hidden cost is subscriber fatigue, higher compliant rates and plummeting conversion. There are multiple examples of targeted email sends to lists less than one-fifth of the size of your standard marketing send producing as much revenue as an email blast sent to your entire list. By sending extremely relevant messages, you're driving extreme revenue.
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Angel Morales
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