5 Tips for a Better and More Profitable Year
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4. Acknowledge the uniqueness of your visitors. Retailers, you love your website visitors, don't you? Of course you do! You work hard to find, convert and keep customers, so why does your website treat a new visitor the same as a high-value returning customer hitting your mobile website? The technology is now readily available to recognize visitors uniquely and to send messages to them based on their current and future value to your brand. This goes beyond your website to include messaging in email, your mobile site, in-app and display. Message and promotion continuity, where have you been all our lives?
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Angel Morales
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