Check it Out: Reinventing the Pop-Up Shop

This idea of blurring the lines between editorial and commerce isn't a new one (take a look at Check it Out from our July/August issue for more on that). What's unique about what Canvas Lands' End is doing is that the Arrivals bloggers aren't affiliated with the retailer other than the weeklong pop-up shop they're hosting. They've forged a short-term relationship with the retailer that benefits both parties — Canvas Lands' End sells product and the bloggers/designers gain valuable exposure for their work. It's a win-win situation.