5 Tips to Save Your Ranking Post ‘Mobilegeddon’
Most of us understand that no matter what industry we serve, it’s important to be mobile friendly. After all, consumers spend nearly 60 percent of their time on the internet on mobile devices.
However, Google’s new algorithm update — designed to provide a better search experience for mobile users – moved mobile optimization from nicety to necessity. In short, if your website isn’t mobile friendly, you can expect your search engine rankings, and ultimately your web traffic, to take a hit.
Here are five tips to help you fix your most egregious mobile mistakes and help you thrive in a post-mobilegeddon world:
1. Create a specific and well-placed call-to-action (CTA) button. Mobile users who find your business online have a conversion percentage nearly three times higher than if the same search was done on a desktop or laptop. In fact, 70 percent of mobile searches lead to online action within an hour. To make this magic happen, users need a clear, easy-to-find and easy-to-use CTA button. For example, change the color to an attention-grabbing hue or add some subtle animation. Furthermore, tweak your button copy to better communicate your value proposition. Create motivating text that drives people to take action — and be specific. Adding just one word after the word “submit” can boost conversion rates by as much as 320 percent.
Put some thought into where you place your CTA button. Position your sign-up form at the top of your landing page, alongside engaging content. This strategy will deliver maximum views to your form without requiring visitors to scroll all the way down to the bottom. And last but not least, make sure your CTA and all other buttons are large enough to be easily tapped from a mobile device.
2. Embrace social autofill. Many of us struggle to remember the slew of logins and passwords required to function in 2015. Social autofill has unparalleled potential to improve the consumer experience. Not only does it reduce your customers’ time on site, it’s a sanity saver, too. Sixty-four percent of users who frequently leave sites due to forgotten login information say social login is an option companies should offer.