Reaching the 21st Century Retail Customer
Tingling the Senses
Part of the fun of the in-store experience is the ability to touch and feel products before making a purchase. This is taken for granted when shopping in-store, and the lack of physical interaction is one of the biggest (and obvious) drawbacks of shopping online. Replicating that personal experience online adds an additional aspect to customer interactions and ultimately helps create a satisfying experience. The availability of smart devices means brands can now use a range of sensory inputs alongside the visual (e.g., touch and sound). When an object moves or changes state, sounds can reinforce this the same way they do in-store.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.