Reaching the 21st Century Retail Customer
Digital marketers can learn from this approach to design engaging digital experiences. Progressive engagement, playful interactions, a high level of production value and a sharp focus on the enjoyment of the user are all things that will further this aim, driving engagement and ultimately sales.
The Customer Comes First
Whether a customer interacts with a brand in-store, online or via mobile, they expect the experience to be consistent across every channel. The unfortunate reality is that experiences across each channel still vary wildly, both in quality and function. This difference is jarring and can often push customers into choosing a platform that doesn't suit their needs well or doesn't benefit the brand or retailer.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.