Reaching the 21st Century Retail Customer
A common example is a customer that would like to use a smartphone but finds the experience too confusing and just gives up on searching for an item. Regardless of channel, consumers shouldn't encounter challenges. If they do, it will increasingly hinder their satisfaction, thus impeding on sales. Consumers don't want to face obstacles; they want their experience to be seamless across interfaces. Brands, and especially retailers, need to start thinking about delivering content fast and seamlessly across channels in order to cater to this mentality.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.