Case Study: Chinaberry Uses Personalized Product Recommendations to Boost Revenues

PROBLEM: Chinaberry, a cross-channel retailer of children's books, craft kits, toys and games, wanted to increase its online conversion rates.

SOLUTION: Partnered with a provider of personalized product recommendations (PPRs) for online retailers.

RESULTS: Overall site conversion for the Isabella brand website jumped from 4.7 percent in November 2008 without PPRs to 6.8 percent in November 2009 with PPRs. Personalized email alerts have drawn higher open rates and more than doubled conversion rates compared to the company's unpersonalized monthly email, with average order size for the PPR alerts roughly $5 more.