PROBLEM: Chinaberry, a cross-channel retailer of children's books, craft kits, toys and games, wanted to increase its online conversion rates. SOLUTION: Partnered with a provider of personalized product recommendations (PPRs) for online retailers. RESULTS: Overall site conversion for the Isabella brand website jumped from 4.7 percent in November 2008 without PPRs to 6.8 percent in November 2009 with PPRs.
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