Spring Valley

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

PROBLEM: Chinaberry, a cross-channel retailer of children's books, craft kits, toys and games, wanted to increase its online conversion rates. SOLUTION: Partnered with a provider of personalized product recommendations (PPRs) for online retailers. RESULTS: Overall site conversion for the Isabella brand website jumped from 4.7 percent in November 2008 without PPRs to 6.8 percent in November 2009 with PPRs.

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