How Urban Outfitters Uses Targeted Testing and Personalization

By Joe Keenan

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for Urban Outfitters

Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for  Urban Outfitters