Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for 
Urban Outfitters

Urban Outfitters can view the results of its tests in real time, enabling it to optimize its website content quickly and easily at any time during the user's experience — without having to involve its IT team. Monetate provides Urban Outfitters with variables such as bounce and conversion rate, average order value, and more to help it assess the results of its tests.