How Urban Outfitters Uses Targeted Testing and Personalization

By Joe Keenan

PROBLEM: Urban Outfitters, a cross-channel retailer of men's and women's  apparel and accessories, wanted to optimize its e-commerce website.

SOLUTION: Partnered with a provider of online testing, targeting and personalization solutions.

RESULTS: In the two-plus years Urban Outfitters has worked with a third-party website optimization provider, its total online sales have nearly doubled, its conversion rate has increased and it's experienced "exponential growth" in its international online sales.

1 2 3 4 5 6 7 8 All Next »

0 Comments

View Comments

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for Urban Outfitters

Case Study: Targeted Testing, Personalization Yield Increased Online Revenues for  Urban Outfitters